Equality Pledge

To keep myself accountable to my equality & diversity goals as a small Welsh business, I have signed & annually review the Equality pledge via Business Wales.

Equality Goals 2025

✅ No intentional use of AI

✅ Free repair service for those in need

🔄 Release upcycled, affordable clothing suitable for non-binary folks

🔄 Work with marginalised communities for modelling opportunities

🔄 Use charms made by Jonas' jewellery in bag collection

Equality Goals 2024

✅ Produce pride items and start donating 25% from online sales to Trans Aid Cymru - a mutual aid fund helping trans, non-binary and intersex people across Wales.

✅ Continue to work with independent makers & creatives (Talú)

❌ Release upcycled, affordable clothing suitable for non-binary folks

❌ Use charms made by Jonas' jewellery in bag collection

Equality Goals 2023

✅ Work with models of various gender identities

✅ Ensure language used is inclusive and gender neutral where relevant

✅ Set up collaborations with small independant makers (Jonas Jewellery)